— Project

Charisma Workshop 

Menu Design

— Role 

Graphic Designer

— Client

Charisma Cafe

— Softwares

Adobe Photoshop

Adobe Indesign

_____________________

— Team

Chopstick PR 

Marketing Team

Client:

I have been assigned by Chopstick PR Marketing team with designing a menu for Charisma Workshop Cafe. Charisma Workshop in Melbourne CBD is a cafe located on Frederick Way offering a mix of patisseries, desserts, coffee, and savory food. It's known for its all-day breakfast and brunch options, along with a variety of desserts, including a popular waffle with a matcha ice cream. 

Challenges:

They were asking to create a menu design that matched with the current logo and they want to have the menu design that matched with these keywords: big photos, clear information, and clear price tag.

Solution:

We achieved this through experimentation with layout and composition. We utilised a rectangular shape for the names of menu items and incorporated header food image and a gold texture for the heading to create a visually unified and balanced design. The typeface that we chose for this menu design is the similar font with the one that were used on the logo design.